Magnifica, the emerging high-end lifestyle brand, is raising funds for its latest venture, Magnifica Air—an all-premium, scheduled airline set to launch in late 2027 that bridges the gap between commercial first-class and private aviation. Building on the success of previous funds and investment initiatives that raised substantial backing from high-net-worth individuals and family offices, CIG Fund 2 has already secured key investors. This latest endeavor by Magnifica Air offers a unique investment opportunity for family offices focused on innovation in the luxury and travel markets.
Sustainable Luxury Travel by Design
Magnifica Air will integrate industry-leading practices to significantly reduce environmental impact without sacrificing comfort. The flights will be powered by Sustainable Aviation Fuel (SAF), sourced from renewable resources such as waste oils and agricultural residues, which can reduce carbon emissions by up to 80% across its lifecycle. The aircraft will be able to fly with up to 50% SAF from the launch and 100% starting in 2030, with all SAF certified under international sustainability standards to ensure environmental benefits without impacting food resources or leading to deforestation.
In addition to SAFs, Magnifica Air prioritizes fleet modernization, utilizing the latest aircraft technologies for improved fuel efficiency and reduced emissions. Operational efficiencies, such as optimized flight paths and speeds, reduce fuel burn and minimize environmental impact. By adopting advanced navigation systems and aerodynamic upgrades, every operational aspect reflects Magnifica Air’s commitment to responsible travel.
Bridging a Market Gap for Affluent Travelers
High-net-worth travelers with assets between $100,000 and $5 million represent a significant underserved segment with unmet needs in premium air travel options. Magnifica Air directly addresses this gap by offering a private jet-like experience at approximately one-third of the typical cost. Passengers will depart directly from private VIP lounges, avoiding check-in queues, crowded terminals and baggage claims. The flight will feature amenities and comfort levels typical in private aviation, including concierge service, gourmet dining, a bar/lounge and private suites large enough for a family of four.
The initial launch will see a fleet of 14 aircraft dedicated to six primary markets. Due to its unique premium pricing structure, the airline will achieve profitability at a load factor of just 40%, a significantly lower threshold than that of other commercial airlines.
“Magnifica Air aims to create a new standard for premium air travel, with a focus on sustainability, exclusivity, and a deeper connection to what matters most,” said Wade Black, CEO of Magnifica Air. “We understand that today’s families are looking for more than building wealth—they want meaningful experiences that reflect their values. Magnifica Air is here to support that.”
An Invitation to Family Offices and Investors
Family offices increasingly seek more than just financial returns—they want experiences and opportunities that align with their values. With CIG Fund 2’s goal of raising $1.2 billion, it aims to finance multiple platforms, including this innovative travel model, which follows CIG Fund 1’s recent $200 million success. According to Preqin, the number of family offices globally has tripled between 2019 and 2023, with many now focusing on alternative lifestyle investments.
Magnifica Air will host an exclusive Investor Day in Mayfair, London on November 12, 2024. The Investor Day will provide attendees with an in-depth view of Magnifica Air’s business model, growth strategy, and plans to redefine the future of luxury air travel, offering a distinctive blend of elevated service and operational efficiency. More than a dozen family offices have already RSVP’d, representing substantial assets and a shared commitment to CIG’s strategic vision for premium, sustainable investment.
About Magnifica Air
Magnifica Air, part of the Magnifica Group, is an all-premium, scheduled airline that is redefining high-end air travel. Backed by CIG Companies, its phased rollout begins in 2027, with plans to expand across major U.S. luxury markets and select international routes. Positioned between commercial first-class and private aviation, Magnifica Air combines exclusivity and sustainability, using SAF-powered flights and a robust carbon offset program.
For more information on how to partner with Magnifica Air or to attend their investor preview in London on November 12, 2024, please visit www.magnificaair.com/investors.
For media inquiries, please email magnifica@foxcomms.com, or telephone +44 (0) 7769858160
Luxury Travel & Lifestyle PR