Astrea London launches the first luxury hotel boutique in the world, dedicated to sustainable diamonds, set within the luxurious Fairmont Windsor Park Expertise
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Discover the ultimate in modern luxury -a precious treasure trove of innovative lab-grown diamond jewellery of the highest quality.
October 2024 –Astrea London, the revolutionary and luxury jewellery brand crafting the finest lab-grown diamond jewellery, is launching a stand-alone boutique within the magnificent entrance lobby of the luxurious English country retreat, Fairmont Windsor Park. This boutique sets a new global standard, as it will be the first store in the world located within a luxury hotel dedicated to sustainable and lab-grown diamonds.
Set to open in mid-October 2024, the boutique will showcase Astrea’s ready-to-wear collections and engagement rings alongside highly innovative masterpieces; bespoke statement creations so ambitious and complex that crafting them from mined stones would be almost impossible.
Astrea graced several glamorous personalities including the beautiful Coco Rocha on the red carpet at the Cannes Film Festival 2024 with striking pieces adorned with white and fancy coloured diamonds.
Setting itself apart from other lab-grown diamond brands currently in the market, Astrea only offers the world’s highest quality lab diamonds that are equivalent in quality to the top 1% of mined stones worldwide. Every piece of Astrea London diamond jewellery is fully IGI or GIA certified, and every stone, as well as the final piece itself, is meticulously checked by Astrea’s gemmologists. Typically, a 2 carat laboratory grown diamond D colour VVS1 clarity is priced at $5,000 versus $50,000 for a typical similar grade mined diamond.
Astrea London co-founders Nathalie Morrison and Claire Ferrini commented “We are thrilled to open our first UK boutique in a location that represents the luxury, innovation and prestige of our brand. Fairmont Windsor Park, a heritage country estate transformed into a state-of-the-art, five star retreat, reflects Astrea’s ethos perfectly. Inspired by one of the earth’s oldest precious resources, our lab-grown diamond masterpieces represent the future of modern luxury: beauty, innovation, ultimate quality and, importantly, sustainability. Two worlds of contemporary elegance are now inextricably intertwined at Astrea London at Fairmont Windsor Park.”
Ryan Nicholls, General Manager of Fairmont Windsor Park, added: “We are delighted to welcome Astrea London to Fairmont Windsor Park. Their commitment to craftsmanship, sustainability, and modern luxury aligns seamlessly with the experience we offer our guests.”
THE BOUTIQUE
Positioned in Fairmont Windsor Park’s glorious entrance, Astrea London’s new 20 square metre space features warm, rich natural woods reflecting the aesthetic found throughout the great house. Modern metallic vitrines, lined with light and marshmallow soft cream suede, provide a refined contemporary showcase for the brilliance of the jewellery collections. Textured, linen walls provide a soft shimmer andtactile feel, contributing to the serenity of the ambiance.
Bespoke consultations, for clients seeking personalised designs, are offered in a discreet area of the boutique.
ASTREA LONDON DIAMOND COLLECTIONS
The boutique showcases Astrea’s hero collections of laboratory-grown diamond pendants, bracelets, earrings and rings all crafted using only D & E colourless diamonds of VS1+ clarity.A comprehensive range of exquisite engagement rings will also be available, with endless bespoke possibilities offered.
A highlight of the boutique will be the display of Astrea’s signature innovative masterpieces. The brand new ‘Eternal Eight’ will be unveiled for the first time -A jewellery piece, able to be transformed to be worn an incredible eight different ways, the Eternal Eight features 455 calibrated lab-grown diamonds (of matching size, colour & clarity together with a vivid blue star and fancy vivid pink star –all fully IGI certified), 105 carats and has taken 14 skilled artisans and five expert cutters seven months to complete in the Astrea atelier. A ground-breaking achievement in the world of lab-grown diamonds, and sustainable luxury, this one-of-a-kind treasure is a versatile work of art which would be almost impossible to create with mined stones.
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For more information visit: www.astrealondon.com
ABOUT ASTREA LONDON
Astrea London, founded in early 2024, creates luxury laboratory-grown diamond jewellery using only the purest and highest quality lab-grown diamonds in D, E and F coloured VS1+ stones (equivalent in quality to the top 1% of mined stones worldwide). Astrea offersan appealing alternative for those seeking luxury diamonds which a low environmental impact. Every stone is fully traceable, causes no humanitarian /ecological disruption and zero water pollution. Astrea uses the maximum amount of renewable energy possible and is committed to working towards a zero-carbon footprint.
The Astrea London collections are available online, and at the world’s most luxurious establishments, including Villa La Coste (South of France) and Fairmont Windsor Park. Astrea offers both ready to wear collections and a seamless bespoke service. Prices start at £1,500.
ABOUT FAIRMONT WINDSOR PARK
Fairmont Windsor Park offers 251 elegant bedrooms and suites including the Royal Suite with a private entrance and access to a private wing in the spa and wellness area. Set in approximately 40 acres of beautifully landscaped gardens adjacent to Windsor Great Park and The Savill Garden, this remarkable hotel is a game-changer in the UK luxury hotel market, with a strong focus on wellness together with a fantastic food and beverage offering including a tea lounge, specialty dining restaurant, cocktail bar, terrace, library lounge, wellness café and a casual restaurant serving breakfasts, dinners and weekend lunches. The hotel has 15 meeting rooms including an 800m2pillar free ballroom and spa and wellness facilities spread out over 2,500m2. Fairmont Windsor Park is owned by the Arora Group and operated in partnership with Accor and their Fairmont Hotels & Resorts brand.
For further information please visit www.fairmont-windsorpark.com -@fairmontWP
OTHER POINTS OF SALE
Astrea London lab diamond jewellery can also be found at the prestigious Villa La Coste (South of France).
Luxury Travel & Lifestyle PR